According to a new report released by global investment bank Houlihan Lokey, the cricket league has been valued this season as per the IPL Valuation Study 2024.
According to this, the total turnover of the league has reached around ₹ 1.35 trillion, which is 6.5% more than last year. The standalone brand value of the league is also expected to grow by 6.3% in 2024. However, its growth rate has slowed down significantly in recent times.
ICC T20 World Cup 2024 Schedule
IPL Growth & Valuation Report 2024
| Year | Total Revenue (in billion USD) | Standalone Brand Value (in billion USD) | Growth Revenue % |
| 2022 | 15.4 | 1.8 | – |
| 2023 | 16.4 | 3.2 | 6.50% |
| 2024 | 16.4 | 3.4 | 6.70% |
Harsh Talikoti, Senior Vice President, Corporate Valuation Advisory Services at Houlihan Lokey, told about this that the renewal of media rights can also be a big contributor.
He further said, “The league can see that kind of boom again in 2027 or before, if it is able to successfully enter new markets like the US.”
Further according to this report, franchise revenue has also increased. Along with this, sponsorship of teams has also expanded.
Favorite IPL Team Brand Value in 2024
| Team | Brand Value (in million USD) | Key Factors |
| Chennai Super Kings (CSK) | 231 | Consistent performance, strong fan base, MS Dhoni’s leadership |
| Royal Challengers Bangalore (RCB) | 227 | Improved performance, strong fan base, Virat Kohli’s presence |
| Kolkata Knight Riders (KKR) | 216 | Powerhouse brand, inspired by Shahrukh Khan, Shreyas Iyer, and Andre Russell |
| Mumbai Indians (MI) | 204 | Legacy of nurturing talents like Suryakumar Yadav and Jasprit Bumrah |
| Rajasthan Royals (RR) | 133 | Embracing young Indian talents, marketing strategies |
| Sunrisers Hyderabad (SRH) | 132 | Revitalizing the team with star players like David Warner and Rashid Khan |
| Punjab Kings (PK) | 101 | Strong on-field performance, increasing fan engagement |
| Lucknow Super Giants (LSG) | 91 | Emerging team, building fanbase |
Check the breaking news on T20 World Cup 2024
Over the past few years, franchise revenue has increased mainly from television rights income. Sponsorship of each team now ranges between $5 million to $12 million. Due to this growing attraction, many big names have made significant investments keeping in mind this opportunity.
In the same sequence, Qatar Airways has signed a big deal with Royal Challengers Bangalore for a three-year contract of around $9 million. This deal is worth about ₹75 crores. Through this deal, Qatar Airways has indicated a strong partnership with the team, which can also improve the performance of the team.
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